OpenAI announced on January 16 that it will begin testing advertisements in ChatGPT’s free and Go ($8/month) tiers within the coming weeks, starting with U.S. users.
The move aims to reduce usage limits and broaden access to AI tools while keeping premium tiers ad-free.
Ads will appear at the bottom of responses, clearly labeled and separate from answers.
OpenAI emphasized that advertisements won’t influence ChatGPT’s responses, user conversations remain private, and data is never sold to advertisers.
Users can disable personalization and won’t see ads related to sensitive topics like health or politics. Those under 18 are excluded from ad targeting.